According to a recent article in The Telegraph, the best way to boost bra sales is to put celebrities into the lingerie. It may also be the best way to launch a model into the spotlight, like Eva Herzigova in the Wonderbra campaign. Now the market is crowded with celebrity brands--everyone from Jade Jagger to Katie Price (aka Jordan) for the British brand, Panache. And let's not forget that Elle Macpherson's Intimates are among the most popular styles on the market.

Celebrities cannot get enough of Elle Macpherson's Coranto bra in Jet. Everyone from Beyonce, to actress Kirstie Alley to Ivanka Trump of “The Apprentice” – are all showing off their assets in this bestselling Coranto bra! Beyonce graces the cover of the October issue of Blender magazine in EMI’s Coranto Contour bra in Jet – which is featured several times in her multi-page photo spread inside.

A few weeks ago, Tyra had a Panty Party on the Tyra Banks Show. She featured a few hot styles, including the Cosabella Ceylon Push-up Bra and Hot Pants.
She also suggested Barely There Jenious panties as a solution to a low-rise pants.

Tyra also mentioned Wonderbra as a great brand for small busted women trying for more cleavage--especially good for this time of party dresses.

And, in this season of knits and form-fitting fashions, Tyra suggested the Donna Karan Body Perfect Shapewear as a great way to smooth your body.

Moving away from their normal format of transforming ugly ducklings into fashion swans, Stacey and Clinton of "What Not To Wear" tackled the subject of what goes under those beautiful clothes. Filled with lots of great tips, the show featured how or fit a bra - something we know a lot about here at HerRoom.

See our comprehensive fit tips at HerRoom.com

According to industry insiders Jennifer Aniston is said to be a loyal "friend" of this thong since being voted "Most Comfy" by InStyle Magazine.

For the latest on what other celebrities are wearing underneath, check out "Who's Wearing What" which you can also find on our home page.

Terri Hatcher, from "Desperate Housewives" is sold on Donna Karan's #1 Bra. Its silky soft fabric and lightweight design can make you forget you're wearing a bra at all.