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Category: Page One News
January 20, 2008

How Not to Look Old

Are you over 30? 40? 50? 60? Treat yourself to How Not to Look Old, by Charla Krupp. This hot new book has the kind of sensible advice even the style-cynic can take to heart. Fave chapter? "Learn to Love Shapewear." If you think today's shapewear is only for the plus-sized, think again. According to Krupp, such single-digit sized-women as the desperate Housewives babes, Katie Couric, and Gwyneth Paltrow all recognize the need for some shaping.

Let's face it, after a certain age, even the slimmest among us are prey to back fat, love handles, Buddha bellies and other less-than-attractive traits. Krupp recommends shapewear for pretty much all day, every day. Some of her suggested "Brilliant Buys?"

Flexees One Fabulous Body Camisole 77320

Spanx 160 High Waisted Footless Pantyhose

Donna Karan Hosiery Donna Karan Body Perfect Slimmer - Level 1 0A701

Maidenform Control It High-Waist Brief 12419


When it comes to bras, Krupp reinforces everything we keep telling you here on HerRoom---it's about fit, fit, fit. Her quickie saggy boob test suggests you measure yourself from the top of your shoulder to the bend in your elbow. When trying on a bra, your nipple should hit about mid-way between the two, maybe slightly lower for very large breasts.

Her Brilliant Buys in bras?

Le Mystere Tisha Bra - Full Figure Renaissance 9955

Wacoal iBra Contour Bra 85380

Chantelle Volupte Molded Minimizer Bra 2361

Natori Sheer Mesh Convertible Contour Plunge 132005

If you're going to start knocking those years off, why not begin with your underwear drawer?




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January 8, 2008

Panties to the Rescue

Around here, we extol the virtues of this panty style or that--they're sexy, they're smoothing, they're comfy. According to this article on CNN, panties (the larger, the better) should probably be in every home's emergency kit.



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December 8, 2007

NY Mag's Guide to Bras--It's a Jungle Out There

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New York Magazine, known for its coverage of politics, culture, and most things urban, devoted a 4-page spread in last week's issue to ....tah...dah......the bra. Including an historical timeline and articles on the 'mechanics,' care, etc, the article didn't tell HerRoom shoppers much they can't find on HerRoom, but still.

A NYC DD (or E or F--you know how that goes) described her quest for the great bra in eight New York lingerie shops, which reminded me again why so many of us would rather buy our bras online.

The historical collage and timeline are especially fun--would make a great poster.



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October 28, 2007

Nurse in Style

condessa.jpgLet's fact it--nursing bras are not so very sexy. We've all seen the heavy cotton white utility model. But nursing mothers take heart. Condessa has come out with a line of pretty, colorful, and lacy styles (really) that remind you (and your partner) that you are not just an all-night dairy. The Cassandra lace nursing bra comes in great colors like sunset and turquoise. It has pearl snap closures in the front and lots of support. Gives new meaning to the phrase, 'Hot Mamma.'



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October 21, 2007

Flying Your Colors

We only have one question - was it a "convertible bra"?

"A teenager who put her bra on a car antenna before it flew off and led to a highway accident will be charged with littering, a prosecutor said. Emily Davis, 17, of Bowling Green, told investigators she took her bra off while her friend was driving on Interstate 75."

Read the whole story here.

Hey, Emily, need a new bra?



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October 18, 2007

How to Put On A Bra


How To Put On A Bra 101 - The most amazing bloopers are here

We have some somewhat less dangerous ways to put on a bra in our "Bra Fitting" section.



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October 15, 2007

Show Your Legs

Hot News! HerRoom is now carrying hosiery. We have a complete line of Falke, including leggings, tights, pantyhose and socks. Falke is well-known for their product innovations in hosiery--combining high-tech processes with an eye for hot design. Leggings are back in style and tights are huge! Check out the Falke line and stock up.



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June 25, 2007

No. 9 Bras

Le Mystere No.9 is the first collection of innovative, designer bras incorporating patented technology to compliment the shape of women who have undergone breast enhancement surgery. After breast augmentation, a woman's shape as well as breast size changes - rounder and fuller on top with wider cleavage. Traditional bras are designed with a more oval-shaped underwire which does not conform easily to a implant's rounder shape. The No.9 garments take into account all of the anatomic changes that occur after breast enhancement.

In order to be fit properly, Le Mystere highly recommends using their fitting guide to aid in correctly sizing yourself for the Le Mystere No.9 product line. Due to the unique changes in cup depth, wire shape and distance between the cups, you may find that the fit of the Le Mystere No.9 bras may be different from other Le Mystere bras.



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May 11, 2007

The Big Idea

In case you missed it, HerRoom founder, Tomima Edmark, recently appeared on The Big Idea with Donny Deutsch on CNBC. Bet you didn't know that, before founding HerRoom & HisRoom, Tomima invented the wildly popular TopsyTail. Watch the segment here.



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April 16, 2007

TechnoFemmes

Just because we wear bras and might be considered girly by some, doesn't mean we can't avail ourselves of technology. So now we're on Technorati and everything. Technorati Profile



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February 9, 2007

Naughty and Nice

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Word on the street is that Jezebel's Satin Doll set is hot, hot, hot for Valentine's Day. For the price, you can buy it all.



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January 9, 2007

Celebrity Lingerie

elle.jpgAccording to a recent article in The Telegraph, the best way to boost bra sales is to put celebrities into the lingerie. It may also be the best way to launch a model into the spotlight, like Eva Herzigova in the Wonderbra campaign. Now the market is crowded with celebrity brands--everyone from Jade Jagger to Katie Price (aka Jordan) for the British brand, Panache. And let's not forget that Elle Macpherson's Intimates are among the most popular styles on the market.



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What Do You Sleep In?

Now here's a statistic we've got to change: Fox News reports that according to an unscientific poll, just 10 percent of married women said they usually wear sexy lingerie in bed. More than half prefer a ratty T-shirt or comfortable pajamas, while a third sleep naked.

This is the same survey that reports that nearly a third of the married women polled stick to their own side of the marital bed. Another third said they don't have time for sex with their husbands. Hmmm--could there be a correlation? Worn-out T-shirt...silk nightgown...no sex...sex. Perhaps we can all start by wearing something other than ratty gym clothes in bed. Maybe we need to proclaim one night a week go-to-bed-hot night and start right here with some silky smooth sleepwear.



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December 14, 2006

Elle Knows What the Stars Want

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Celebrities cannot get enough of Elle Macpherson's Coranto bra in Jet. Everyone from Beyonce, to actress Kirstie Alley to Ivanka Trump of “The Apprentice” – are all showing off their assets in this bestselling Coranto bra! Beyonce graces the cover of the October issue of Blender magazine in EMI’s Coranto Contour bra in Jet – which is featured several times in her multi-page photo spread inside.



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December 8, 2006

Thin is Not In

monroe4.jpg According to an article on PRNewswire, a recent poll shows 80% of men want curvy voluptuous women, not rail thin stick models.

In the last 20 years, fashion models have gone from a size 8 to a size 0 for runway models. Within the same time period, the average American woman has gone from a size 10 to a size 14. Yet, American women, according to an online poll, see the super thin stick models and feel they are unattractive and are unhappy in their average or curvy bodies.

There are over 8 million people in this country who are anorexic, bulimic or have eating disorders. Most of them are young women. "Young women look at these magazines showing super thin models and think they should be like them in order to be attractive.

There's More. Click to continue reading "Thin is Not In"

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Tyra Says

cosabella-cos001-cey1101-gs.jpg A few weeks ago, Tyra had a Panty Party on the Tyra Banks Show. She featured a few hot styles, including the Cosabella Ceylon Push-up Bra and Hot Pants.
She also suggested Barely There Jenious panties as a solution to a low-rise pants.

Tyra also mentioned Wonderbra as a great brand for small busted women trying for more cleavage--especially good for this time of party dresses.

And, in this season of knits and form-fitting fashions, Tyra suggested the Donna Karan Body Perfect Shapewear as a great way to smooth your body.



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December 7, 2006

We Won't Be Adding This to Our Line

negligee_iattire_i_300.jpgAn iPod accessory company has come out with items we think fit the now-you've-gone-too-far category. Want to get in a naughty mood? How about dressing your iPod in a sexy red sheer negligee? Sure to sizzle--the chiffon ruffles top and bottom. Any "Let's Get It On" anyone?



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November 30, 2006

Undercover Agents

Unknown.jpeg Cass & Co’s camisoles were featured in the November issue of O, the Oprah Magazine. The Invisibellas collection includes shaping camisoles to be worn without a bra. Think comfort, great colors, and no more visible bra lines or bulges.



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November 29, 2006

The View LIkes SassyNips

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Sassynips Nipple Concealers
were featured on ABC’s The View last week. The silicone concealers are undetectable, lightweight, and can be re-used up to one hundred times!



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March 20, 2006

What Not To Underwear

Moving away from their normal format of transforming ugly ducklings into fashion swans, Stacey and Clinton of "What Not To Wear" tackled the subject of what goes under those beautiful clothes. Filled with lots of great tips, the show featured how or fit a bra - something we know a lot about here at HerRoom.

See our comprehensive fit tips at HerRoom.com



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March 6, 2006

What’s New for Spring

Based on what we’re seeing on the runways and in the shows, Spring fashion is about feminine. Dresses are back, lace is enjoying new popularity, color is popping, and 'buff' is the new neutral. Sure, lots of what's in your underwear drawer will work with Spring's new clothes. But, at HerRoom, we're big believers in the under coordinating with and enhancing the outer. Why not add that hint of lace or get a little support with the new knits? And, as far as color goes, with soft neutrals starring on the runways and bright colors in the stores, we probably could all use some lingerie color coordination. Learn more in our articles about lace, color, and dresses for Spring.



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Lace, Lace Everywhere

As we mentioned last month, underwear as outerwear is still hot. But what’s even hotter is a hint of lace peeking out from under shirts and tops. According to this AP article,

"'Today's woman likes to have a hint of lace showing under a white blouse or have the top of a lacy camisole show. It's modern, sexy and accepted,' says Barbara Lipton, vice present and general manager for fashion brands at Warnaco."

Lace is everywhere and not just for trim. Seattle Weekly gives high mark to Hanky-Panky’s incredibly comfortable stretch lace panties. Eyelet, that old standby, is enjoying a resurgence too, showing up on tops, dresses, even evening gowns. Why not continue the trend in underwear as well? Check out the sweet trim on bras like this from Vanity Fair.

Today's lace promise a comfort that belies its old image as starchy and stiff. In fact, textile manufacturers are bringing lots of innovations to standards like linen and cotton --making them more interesting and more comfortable. For you textile-followers, the Internation Herald Tribune has a great article on fabric trends.



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It's Dress Time

kennethcole_dresses.jpgDresses are back with a vengeance—everything from belted shirtwaists to empire styles to slinky jumpers and chemises. This article from the San Francisco Chronicle points out that “After many seasons of separates ruling the runway, skirts and dresses, but especially dresses, dominated the American and European collections for spring. There are so many styles that even if you don't see yourself as the dress type, there is more than likely a dress for you”

And what goes under those dresses? If you’re going for the new soft knits or flowing cotton voile, a little shaping may be in order. Control panties like Flexees firm control high-cuts can help with a smooth look.

Under all styles of dresses, the slip is making a comeback. Like dresses themselves, the slip has a certain sexy innocence that’s appealing across the age groups and, surprisingly, with young shoppers.

Half or whole slip, long or very short, it’s time to add a new-fashioned version of the perennial to your wardrobe. You can see all of HerRooms’ slips here.



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February 27, 2006

Feeling Buff?

This season’s hottest (or coolest) neutral is ‘nude’ or ‘buff,’ as it’s being called. It’s minimalist, flattering to most, clear, and warm. And according to an interesting article from Knight-Ridder in the Dallas-Fort Worth Star Telegram, buff … “can be especially sensuous when worn in head-to-toe monochromatic pieces or lingerie, because it seems almost invisible.” Just as a side note, anyone who watched the Academy Awards probably noticed the preponderance of champagne, buff, or nude gowns on the red carpet. Always a good signal of things to come.

The Chantelle Tamarine Bra is a good choice under soft or sheer buffs. And you can find lots more of the color of the season here



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January 15, 2006

A Brief History of Valentine’s Day

According to the History Channel, the history of this day of romance is murky, but it contains traces of both ancient Roman religions and early Christianity. There are several legends about who St. Valentine was: our favorite is that he was a priest who defied Emperor Claudius II’s decree that, since single men made better soldiers, young men were not allowed to marry. The priest married young lovers in secret until he was caught and put to death. Or, as another legend has it, while Valentine was in prison, he fell in love with a young girl, to whom he wrote the ancient equivalent of love letters, signing them, ‘from Your Valentine.”

There's More. Click to continue reading "A Brief History of Valentine’s Day"

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Valentine's Trivia

Interesting, albeit useless, factos about Valentine's Day courtesy of BrainCandy

About 3% of pet owners will give Valentine's Day gifts to their pets.

In the Middle Ages, young men and women drew names from a bowl to see who their valentines would be. They would wear these names on their sleeves for one week. To wear your heart on your sleeve now means that it is easy for other people to know how you are feeling.

There's More. Click to continue reading "Valentine's Trivia"

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What Men Really Love on Valentine's Day (or any day)

Valentine's Day is Tuesday Feb. 14, 2006Quick Tip: Why not download and print our complimentary sizing chart, fill it in with your sizes, and give the guy a clue.

It’s Valentine’s Day---give him the best gift of all---you wrapped in heart-stopping sexy lingerie. We’ve done some research on what men think of lingerie (and yes, they do think about it) so that you can be the best wrapped gift he’s ever received.

According to Robb Ksiazek, who writes about fashion, lingerie can initially seem a bit intimidating unless you keep in mind that there are only a handful of supermodels and then there are the rest of us. As he writes in an article on EzineArticles.com, “Your body is beautiful no matter what shape and size it is… You can find intimate apparel the way you want it to fit your body.”

An article by Jon Gammon in GoArticles.com, reminds us that men are all about visual stimulation.

There's More. Click to continue reading "What Men Really Love on Valentine's Day (or any day)"

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January 3, 2006

Underwear That's Ready to Rumble

fem_pic.jpgNow that we’ve all eaten too much and generally over-indulged, it’s time to kick into resolution mode and get in shape. According to the American Council on Exercise, even walking as little as one hour per week will cut the risk of heart disease in women in half. So, let’s get moving.

If you’re a lapsed exerciser or a beginner, setting some goals will help you get started. Whether you want to lose weight, gain strength, trim inches, or generally feel healthier, give yourself some realistic attainable goals and you’re more likely to succeed.

Find a program that works for you—we’re not all meant to be in an advanced spinning class five days a week. There are so many alternatives—from that ubiquitous half-hour ladies’ workout to yoga, pilates, cycling, aerobics, step, and team sports. For some, walking 30 minutes a day several times a week can be enough to make you feel more energetic and healthier.

To keep from getting bored, try to vary your routine. If you work out at a gym or class a few times a week, add in walking, running, bike riding, yoga or a sport for variety. If your exercise is all outdoors, you’re giving yourself a great excuse not to work out on lousy weather days---so plan on something you can do indoors as well.

We don’t all have the room or money for a personal in-home gym, but we all have room to get on the floor for some crunches or to stand in front of the TV for stretching exercises.

Realistic goals and a program you actually enjoy will go a long way towards success keeping this year’s fitness resolutions. And of course, it helps to have the right underwear for the job. This is no time for the dainty demi bra or little silk teddy.

Start with a sports bra that offers essential support, comfort, and breathable, moisture wicking properties.

We love the Donna Karan Underwire Sports Bra for its never-fail support, side-support panels to avoid chafing, and comfortable underwire. It’s especially good for larger-breasted women.

Champion has come up with a great idea with their Comfort Zip Sport Bra. HerRoom customers give it high marks for support, comfort, and that easy-on front zip.

With Gossard’s Shock Absorber Multiway Sports Bra, the name says it all. Shaped and padded straps that can adjust to crossover position, molded inner support panels, and very breathable, moisture-wicking fabric makes this the choice for high-intensity workouts.

ExOfficio’s Bikini Brief is designed for women on the go—they’re stretchy, breathable, and moisture-wicking for the toughest workout.

ExOfficio also makes a seamless version with a no-tag waistband, fast-drying fabric, and odor resistance.

So, now that you’ve got the right stuff, see you at the gym. Really.



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December 28, 2005

Who's Wearing What - Jennifer Aniston

Jennifer Aniston's favorite lingerie According to industry insiders Jennifer Aniston is said to be a loyal "friend" of this thong since being voted "Most Comfy" by InStyle Magazine.

For the latest on what other celebrities are wearing underneath, check out "Who's Wearing What" which you can also find on our home page.



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November 29, 2005

What's Hot for Winter, Part 2

Do Like the Boys Do
Fleur't Amber Lace Boy ShortWhile thongs won't be going out of style anytime soon, this season's hottest buy is boy shorts, or as the British charmingly call them, French knickers. In England alone, sales are up 36 % on the mesh, cotton, or lace fuller cut bottoms that leave no visible panty line. And besides---'boy shorts'--what a cute name.

Take a look at the Fleur't Amber Lace Boy Short--sexy, flattering, and comfortable

The FarrWest Fresh Flowers Boy Short has 2-way stretch to fit like a second skin.

And to look and feel like you're wearing nothing at all, try the Calvin Klein Microfiber Boy Short. Seamless and smooth---it brings minimalism to the next level.

See all our boy shorts here and round out your winter wardrobe.

Under is So Over
A peek of underwear is not new. What is new is how extreme the trend is now. Almost anything shows--depending on what you want to emphasize---a peek of thong at your hip, or a ...

There's More. Click to continue reading "What's Hot for Winter, Part 2"

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November 23, 2005

Essentials for a Panty Wardrobe

7-14 everyday basic panties
Every woman should have a one to two weeks supply of everyday panties. They can be any style as long as they are comfortable and non-binding. Once the elastic is shot or they become stretched out and no longer stay in place, they should be replaced.

Bikini
This style of panty has a waistband that rests below the navel and on the hips. It usually has a high-cut leg line and back coverage. If you wear styles that rest on the hips such as hip-hugger pants, or low-waisted skirts, this is the panty to wear.

Brief
A panty with a waistband that rests at or just below the navel and has full back coverage. It can also have a high-cut leg. Without a doubt, this is the most comfortable style panty. It can be warn when visible panty lines and sheerness are not an issue.

G-string
A bikini panty with virtually no back coverage. Should be worn for those times when you want no panty lines showing.

Tap pant
A panty styled like short shorts with a small flair at the hem. It doubles as a panty and slip for short skirts. It gives a smooth line from waist to hip.

Thong
A bikini panty with a high-cut leg and a 1/2” to 1” strip of material running up the back and flaring out into the waistband. Many women find this more comfortable to wear than a g-string. It too reduces visible panty lines.



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October 26, 2005

Bras To the Rescue!

Women around the world are finding creative ways to use their support garments to support important causes. Take a look at some of these recent events.

Women's groups around the world are showing their bras to raise awareness of women's' issues. In the UK, more than 5000 bras fluttered in the breeze to raise breast cancer awareness. Those bras will now travel to Cypress where they'll be a part of a world challenge. The current record is 79,000, held by a team in Singapore.

Closer to home, in Baltimore, artists are being asked to decorate bras--create art bras--for Breast Cancer Awareness Month. The winning creations will be displayed at the Baltimore Washington medical Center

In South Bend, Indiana bras are coming off, being strung together, and displayed at the Morris Performing Arts center. For every bra collected, a donation is being made to local cancer services.

And in California, a collection of artified, decorated bras will go up for auction to benefit breast cancer research and patient services.

Those wild and crazy Canadians are doing something even racier--posing for the Breasts of Canada Calendar, now in its fifth year. The calendar, filled with fine art photography and lots of facts, raises funds for breast cancer research.

Celebrities packed a Design for the Cure event in LA,, where Laker Girls modeled lingerie to raise money for the Susan G. Komen Breast Cancer Foundation.

Let your purchase benefit women across the globe! During October, Wacoal will donate $2.00 to The Susan G. Komen Breast Cancer Foundation for every Awareness Bra sold.

Does your organization have a great event planned to raise money or awareness for breast cancer research? Let us know and we'll post it in our newsletter. And if you're looking for ideas, maybe some of these will inspire you.



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